The information and data contained in this Website do not constitute distribution, an offer to buy or sell or solicitation of an offer to buy or sell any Schemes/Units of Aditya Birla Sun Life Mutual Fund (ABSLMF), securities or financial instruments in any jurisdiction in which such distribution, sale or offer is not authorised. In particular, the information herein is not for distribution and does not constitute an offer to buy or sell or the solicitation of any offer to buy or sell any securities or financial instruments in the United States of America ("US") and Canada to or for the benefit of United States persons (being persons resident in the US, corporations, partnerships or other entities created or organised in or under the laws of the US or any person falling within the definition of the term "US Person" under the US Securities Act of 1933, as amended) and persons of Canada.
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"To be a leader and role model in a broad-based and integrated financial services business."
The 4 pillars of our vision that will help us achieve it are:
To be a leader – we are committed to being a leader in all facets of our businesses, rather than being just another participant in this race.
To be a role model – we will not become leaders by cutting corners or making compromises. Whatever we do, we will strive to be the best in class. And if we are the best, then our customer will have no reason to go elsewhere – therefore our leadership is assured, on pure merit.
To be a broad-based player – we are committed to meeting all the felt and unfelt needs of our target customer. And thereby, we can retain him or her across their needs and life-stages.
We aim to be an integrated player –we believe that this approach gives us a competitive edge through sharing of best practices, deriving cross – business synergies & providing talent pool with world of opportunity to grow.
Our customers place a lot of trust when they choose us as a partner for fulfillment of their dreams - be it buying a dream home or investing their hard earned money in mutual funds or for meeting their retirement or child's education or protection needs or taking a business loan for expansion. At Aditya Birla Capital, our endeavor is to become a preferred financial services brand of choice for all our customers’ needs across their life cycle - a brand that customers will not only just trust but also happily endorse. Keeping this customer insight in mind, we have created a unique strategy & structure to present our spectrum of businesses and offerings under one virtual brand. From a customer perspective, this offers simplicity & convenience. For our employees, we offer a world of growth opportunities across all our financial services offerings. And to our shareholders, this gives the reassurance that we will attract and retain our customers, cost effectively, across their life-cycle needs.