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Financial happiness is the
right of everyone who works
hard to earn a living, and
today, by making some good
choices, is within the reach
of every such Indian.
As far as money matters
go, there are two kind of people
-- those who seem to be
always confident of their
knowledge, and those who
are never confident. It should
be possible for people to
move from the second category
to the first, but this rarely
happens. This is a problem
that ends up having a big
impact on people’s lives. If
your savings earn less than
they could, or are riskier
than they need to be, they
may not help accomplish
your financial goals, be it
your children’s education or
your retirement.
However, there is no
NEED for this to happen. As
someone who has been in the
savings and investment
industry for 26 years, I will
be the first to admit that on
the whole, savings and
investment concepts should
be much simpler than they
are. This magazine is part of
a regular effort on the part
of Aditya Birla Sun Life
Mutual Fund to make financial
decision-making simple,
easy and correct.
Perhaps the most important
first step in doing this is
to make sure that we do
things in the correct order of
importance. For example, it
would be wise to make
arrangements for emergency
funds to meet any sudden
problems before anything
else. After that, one should
focus on life insurance to
handle dire contingencies.
Only after these basic
needs are taken care of can
one think of long-term
investments for future needs.
If we do these things in the
correct order, we can face
any problems that come up,
and still save and invest adequately
for the future.
In this issue of Samriddhi,
we have a simple and easy to
understand article that
explains these concepts and
what one should do. We also
have a number of other articles
with knowledge and guidance
that will help you become
a better saver and investor.
I hope that during your
journey, you will take out
some time and read this magazine
to make your financial
journey more productive.
-- A BALASUBRAMANIAN
CEO, Aditya Birla Sun Life AMC Ltd.
Financial happiness is the
right of everyone who works
hard to earn a living, and
today, by making some good
choices, is within the reach
of every such Indian.
As far as money matters
go, there are two kind of people
-- those who seem to be
always confident of their
knowledge, and those who
are never confident. It should
be possible for people to
move from the second category
to the first, but this rarely
happens. This is a problem
that ends up having a big
impact on people’s lives. If
your savings earn less than
they could, or are riskier
than they need to be, they
may not help accomplish
your financial goals, be it
your children’s education or
your retirement.
However, there is no
NEED for this to happen. As
someone who has been in the
savings and investment
industry for 26 years, I will
be the first to admit that on
the whole, savings and
investment concepts should
be much simpler than they
are. This magazine is part of
a regular effort on the part
of Aditya Birla Sun Life
Mutual Fund to make financial
decision-making simple,
easy and correct.
Perhaps the most important
first step in doing this is
to make sure that we do
things in the correct order of
importance. For example, it
would be wise to make
arrangements for emergency
funds to meet any sudden
problems before anything
else. After that, one should
focus on life insurance to
handle dire contingencies.
Only after these basic
needs are taken care of can
one think of long-term
investments for future needs.
If we do these things in the
correct order, we can face
any problems that come up,
and still save and invest adequately
for the future.
In this issue of Samriddhi,
we have a simple and easy to
understand article that
explains these concepts and
what one should do. We also
have a number of other articles
with knowledge and guidance
that will help you become
a better saver and investor.
I hope that during your
journey, you will take out
some time and read this magazine
to make your financial
journey more productive.
-- A BALASUBRAMANIAN
CEO, Aditya Birla Sun Life AMC Ltd.