Aditya Birla Sun Life AMC Limited


The single little key that can open multiple big doors!

A Systematic Investment Plan (SIP) could be the key to realize many dreams – an idea reinforced in our new campaign film WINWITHSIP.

Kritika, a young working woman, who wishes to fulfil not only her dream but also the dreams of her loved ones.

Like Kritika, you too can aim to realise your dreams by setting multiple SIPs; one for each separate financial goal! Watch the following short clips to know more.

The journey of your dream starts with a single SIP. And the journey of your family’s dreams? Multiple SIPs.

Whether it is your dream or the dreams of your loved ones, all you need is the desire to fulfil them, and SIPs. With careful planning & investing, you can make each one of them come true.

Your loved ones can dream of anything, and you can make their dream come true. Start planning now with multiple SIPs and see your loved ones fulfil their dreams.

Systematic Investment Plan (SIP)

An SIP is nothing but a method of investing in mutual funds.

It involves investing a fixed amount of money at regular intervals in the selected mutual fund scheme.

Its core premise is that it ensures money is invested in a consistent and regular manner in mutual fund/s of investors’ choice.

Investors can set up one or several SIPs across different schemes, directed at different goals as per their convenience, affordability and preferred frequency.

Why opt for SIPs?

Choosing the SIP mode of investing offers several benefits to investors, such as:


  • Slow & Steady Wins the Race


    When market is at a low or making new highs, investors either get wary and exit the market or rejoice with the booming market. SIP investing keeps you steady on your financial roadmap by ensuring investments are made consistently towards your goals.


  • Removes the Need to Time the Market


    Through an SIP, an investor invests smaller amounts across several dates instead of investing a big amount on a single date. So, for the same investment amount he gets more units when the market is falling, and get fewer units when market goes up, ultimately averaging out the cost of his investment. This helps him navigate market volatility without the need to time the market.

  • Multiple SIPs for Multiple goals


    Investors can have different goals at different points of their life – be it smaller goals such as buying a car or funding a holiday or larger, more critical goals like retirement. In fact, you may even have separate goals for each of your family members. SIP can be used to achieve these multiple goals. Investors can set up different SIPs in different funds to suit different goals.

  • A Small Gateway to a Huge Universe


    SIP enables investors to invest across different asset classes like equity, debt, gold etc. with small investment amounts. SIP can be started with monthly investments of as low as INR 500.


  • SIP can easily be considered a small package that packs a big punch in our long term goals. And with dedicated SIP for every goal, we can all aim for a fulfilling and enriched life as every dream comes alive and we can #WINWITHSIP.



    An investor education and awareness initiative of Aditya Birla Sun Life Mutual Fund. All investors have to go through a one-time KYC (Know Your Customer) process. Investors to invest only with SEBI registered Mutual Funds. For further information on KYC, list of SEBI registered Mutual Funds and redressal of complaints including details about SEBI SCORES portal, visit link: https://mutualfund.adityabirlacapital.com/Investor-Education/education/kyc-and-redressal for further details.