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Aditya Birla Sun Life AMC Limited

Aditya Birla Sun Life AMC Limited

    • Aditya Birla Sun Life AMC Limited (ABSLAMC) was incorporated in the year 1994. Aditya Birla Capital Limited and Sun Life (India) AMC Investments Inc. are the promoters and major shareholders of the Company.

    ABSLAMC is primarily the investment manager of Aditya Birla Sun Life Mutual Fund, a registered trust under the Indian Trusts Act, 1882. ABSLAMC also operates multiple alternate strategies including Portfolio Management Services, Real Estate Investments and Alternative Investment Funds. ABSLAMC is one of the leading asset managers in India, servicing around 10.5 million investor folios with a pan India presence across 300+ locations and overall AUM of Rs. 4,009 billion for the quarter ending December 31, 2024 under its suite of Mutual Fund (excluding domestic FoFs), Portfolio Management Services, Alternative Investment Funds, Offshore and Real Estate offerings.

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    About Aditya Birla Capital Ltd

    Aditya Birla Capital Limited (“ABCL”) is a registered Core Investment Company (“CIC’) and the holding company of the financial services businesses.

    Aditya Birla Capital Limited (“ABCL”) is a registered Core Investment Company (“CIC’) and the holding company of the financial services businesses. Through its subsidiaries/JVs, ABCL provides a comprehensive suite of financial solutions across Loans, Investments, Insurance, and Payments to serve the diverse needs of customers across their lifecycles. Powered by over 59,000 employees, the businesses of ABCL have a nationwide reach with over 1,482 branches and more than 200,000 agents/channel partners along with several bank partners.

    As of December 31, 2024, Aditya Birla Capital Limited manages aggregate assets under management of over Rs. 5.03 Lakh Crore with a consolidated lending book of over Rs 1.46 Lakh Crore through its subsidiaries/JVs.

    Aditya Birla Capital Limited is a part of the US$66 billion global conglomerate Aditya Birla Group, which is in the league of Fortune 500. Anchored by an extraordinary force of over 187,000 employees belonging to 100 nationalities, the Group is built on a strong foundation of stakeholder value creation. With over seven decades of responsible business practices, the Group’s businesses have grown into global powerhouses in a wide range of sectors - from metals to cement, fashion to financial services and textiles to trading. Today, over 50% of the Group’s revenues flow from overseas operations that span over 40 countries in North and South America, Africa, Asia, and Europe.

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    About Sun Life

    Sun Life is a leading international financial services organization providing asset management, wealth, insurance and health solutions to individual and institutional Clients. Sun Life has operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of Dec 31, 2024, Sun Life had total assets under management of $1.54 trillion. For more information, please visit www.sunlife.com

    Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

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    DefaultAward

    Best of the Best awards from Asia Asset Management

    Fintech Innovation in
    Asset Management (India)

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    Digital Strategy of the Year

    In Digital Customer Experience
    Confex & Awards

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    Best Digital Innovation of the Year

    In Digital Customer Experience
    Confex & Awards

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    Customer Experience Strategy of the Year

    In Digital Customer Experience
    Confex & Awards

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    Future Enterprise Awards (FEA) 2022

    Future of Trust

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    Dalal Street Investment Journal

    Best Equity Mutual Fund

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    Best of the Best awards from Asa Asset Management

    Best Fund House for
    Investor Education - India

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    OutLook Money

    Innovative Approach in
    Investor Education

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    AWOKE India Foundation

    Best Investor Education for best efforts
    in outreaching various segment of investors

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    Leadership Award Council

    Investor Education in
    Mutual Funds Category

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    Nivesh Manthan

    Awarded ABSLAMC in four categories
    includes content, reach,
    creativity and consistency

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    Asia Asset Management

    Fintech Innovation in
    Asset Management

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    The customer fest awards 2023

    Best Loyalty Program in
    Financial Sector – Non – Banking

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    The customer fest awards 2023

    Best Loyalty Program in
    B2B/B2C Sector

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    The customer fest awards 2023

    Best Use of Relationship Marketing
    in a Loyalty Program – B2B

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    The customer fest awards 2023

    Best Loyalty Program in
    Financial Sector - Non - Banking

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    The customer fest awards 2023

    Best Loyalty Program in
    B2B Sector

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    IDC

    Best in Future of Trust award
    at the IDC Future Enterprise Awards 2022

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    Quantic

    Best Technology Initiative
    of the Year - (Financial Services) 

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    Synnex

    BEST CYBER SECURITY
    INNOVATOR OF THE YEAR

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    Krypton

    Security Innovation of the Year

    Equity FundsETF FundsDebt FundsIndex FundsHybrid FundsFund of FundsTax Saving SolutionsBlogAll Fund

    Intial Public Offer

    Initial Public Offer of the Company

    Achievement

    Achieved over 6 million total folios (including our domestic FoFs)

    Mutual fund QAAUM (excluding our domestic FoFs) crossed ₹2,500 billion as of September 30, 2018

    Launch

    Launched Nivesh Mahakumbh program our investor education program that reached over 760,000 people, as of December 31, 2020

    Launch of instant redemption facility for our liquid fund investors

    Launch

    Launched “Active Account” application, to facilitate quick and easy transactions in liquid funds

    Launched ‘Investors Hangout’ and the same received over 63,000 active users and over 5 million YouTube views, as of December 31, 2020

    Launched our Personal Finance Magazine

    Launched our personal finance magazine Samriddhi in select Shatabdi Trains which has reached over 5 million passengers across over 25 routes, as of December 31, 2020.

    Conducted our First Investment Event

    Conducted our first investment event - Voyage, which is our annual flagship investment event
    Acquired rights to manage the schemes of ING AMC
    Mutual fund QAAUM (excluding our domestic FoFs) crossed ₹1,000 billion as of September 30, 2014

    Launch

    Launched Aditya Birla Financial Services Privilege Club, a loyalty program for MFDs

    Expanded our Business

    Expanded our business in Singapore and Dubai through our Subsidiaries Aditya Birla Sun Life Asset Management Company Pte Ltd and Aditya Birla Sun Life Asset Management Company Limited, respectively

    Launched our CSIP

    Launched our CSIP with life insurance cover at 100 times the first SIP amount (after a three year period)

    Acquired Rights

    Acquired rights to manage the schemes of Alliance Capital Mutual Fund

    Launch

    Launched portfolio management services

    Acquired rights to manage the schemes

    Acquired rights to manage the schemes of Apple AMC and entered into the Existing Shareholders Agreement with inter alia Sun Life AMC, Sun Life Assurance Company of Canada

    Expanded our operations

    Expanded our operations in Mauritius through our Subsidiary, Aditya Birla Sun life AMC (Mauritius) Limited

    Our first equity fund

    Our first equity fund - Birla Advantage Fund and first debt scheme - Birla Income Plus was launched

    The Aditya Birla group and The Capital Group of Companies

    The Aditya Birla group and The Capital Group of Companies, Inc. USA jointly set up Birla Capital International AMC Limited