Aditya Birla Sun Life AMC Limited

Hope you and your family are healthy and safe. The last quarter saw the country grapple with the second Covid wave leading to a rather challenging phase for households. While speed of vaccination has increased and states are gradually starting the unlock process, yet as individuals we should not drop our guard and continue to follow precautionary measures.

As I write to you, the second Covid wave seems to have peaked out with majority of the population expected to be vaccinated by end of the year. The pandemic led concerns should not extend beyond a few months and pent up demand is likely to come back. India’s economic recovery should be back on track in the medium term and our outlook remains positive. We already have a fiscal stimulus in place and RBI has said that monetary policy is going to remain very accommodative, which will support growth. A combination of easy liquidity and monetary policy, government reforms, stronger than expected corporate earnings, increased participation of retail investors are some of the factors that will keep equity markets buoyant.

As investors though, we need to stay focused on the long term picture and align our investments accordingly. In this video message, I have tried to capture some of the salient points to remember in your investment journey. Hope you find these insights useful and it helps you to navigate the market ecosystem better. Let me also take this opportunity to remind you about a necessary operational step that the Government of India has stipulated, which is linking your PAN to your Aadhar. The deadline is now extended to September 30, 2021, so make sure you have completed this important process.

A. Balasubramanian
Managing Director and Chief Executive Officer,
Aditya Birla Sun Life AMC Limited

Benefits of SIP

Inculcates Financial Discipline

Whether market is at low and or making new highs; investors around you are wary and exiting the market or rejoicing with the booming market, SIP sinvesting keeps you steady on your financial roadmap by ensuring investments are made consistently.

Easy on Pocket

SIP allows you to invest small amounts at regular intervals. It can be started with monthly investments of as low as INR 500.

Removes the need to time the market

SIP eliminates the need to find the right time to invest in the market. Investing regularly through SIP and staying invested for long could help your equity investments sail smoothly through the market volatility.

Allows Rupee Cost Averaging

When you invest via SIP, for the same investment amount you get more units when market is falling, and get fewer units when market goes up. This averages out the cost of your overall investment.

Quick Watch

Aditya Birla Sun Life Frontline Equity Fund
Aditya Birla Sun Life Flexi Cap Fund
Aditya Birla Sun Life India GenNext Fund


A tool for market navigation

A.Balasubramanian, Managing Director and CEO offers his perspective on the right approach to asset allocation and staying focused on long-term goals.

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