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Aditya Birla Sun Life AMC Limited

Asset allocation is the all season mantra in investing

Sep 14, 2020
3 mins
5 Rating
A_Subramaniam_DSC_1165 A Balasubramanian

By: Mr. A. Balasubramanian

Don’t put all your eggs in one basket – goes the old adage or an advice often quoted. Simply put, it means that one should not deploy all resources in one area. It is in a way the same approach we have seen our parents take while building a savings corpus. Some money in the bank, some in the locker, some inside a drawer, and some more maybe in a secret jar inside the kitchen. The central idea being diversification. In investing, given most asset classes are subject to market risks or certain external factors, this diversification also means diversifying the underlying market linked risk of any asset category.

Asset allocation is the all season mantra in investing and the bedrock of financial planning. One of the important financial tools available to investors are mutual funds. Mutual funds have over the last 25 years evolved, and have grown to cater to various goals, needs and risk appetite of investors.

Why is asset allocation important?

Asset allocation can help one weather turbulent times or market volatility. The various asset classes behave differently at different points of time with one asset class delivering good performance while the other asset class experiencing downturn, and vice versa. Hence, asset allocation helps you to protect your investments and help you benefit from the performance cycles of the asset classes.

How to approach asset allocation?

Investors in a normal scenario use mostly equity schemes of mutual funds to invest. But equity schemes can go through extreme market fluctuations and if you have all your money in only that asset class, while in a bull market you will get significant gains, during market downturn you will face the opposite. While equity is meant for the long term and the SIP mode of investing helps to average out gains and losses over a period of time, one should never ignore one asset class over the other. Investors should have a good mix of actively managed Equity funds, Debt funds, and Index funds or ETFs. One of the ways we recommend investors to approach asset allocation is with the solution based WITS model:

Wealth Solution (Equity Funds) – These are equity schemes meant for wealth creation over the long term across market caps. Investors can choose from a range of Large Cap, Multi-cap, Mid and Small Cap Funds. You can use value added products to add more power to your SIPs with these. There’s Step-up SIP that helps you incrementally increase the SIP amount, Systematic Withdrawal Plan (SWP) through which you can have payouts at regular intervals as per need, and SIP with life cover such as our Century SIP.

Income Solution (Fixed Income Funds) – There are various types of schemes with fixed income funds based on their duration and credit profile. Fixed Income funds such as Low Duration Fund, Banking & PSU Debt Fund, Corporate Bond Fund, Ultra Short Duration Fund, etc. fall under this category. These funds aim to generate stable returns through the interest earned by investing in government securities, debentures, corporate bonds and money market instruments.

Tax Solution (ELSS) – The Equity Linked Savings Scheme or ELSS is meant for tax savings purposes and have a three year lock-in period. This can be a good category for first time investors to grow the habit of investing at regular intervals.

Savings Solution (Liquid & Overnight Funds) – These type of funds can be used to park one’s surplus income or idle money sitting in the account to generate decent returns on their savings. The nature of these schemes are such that they invest in very short term maturities providing easy liquidity.

If each of these solutions are used in the right manner as per one’s goals it will provide a better experience to investors through different market cycles. Even we use the same solution-based approach to categorise and simplify our products keeping in mind the needs of the retail investor. For any assistance you can speak to your financial advisor for further guidance.

While markets will go through its motions, if one carries a long-term focus on wealth creation and concentrate on asset allocation without being influenced by either fear or greed, there is meaningful gain to be made from mutual funds. It will continue to be one of the best vehicles to invest in the market, providing a comprehensive solution to investor needs based on their financial goals and risk appetite.

The author is MD and CEO, Aditya Birla Sun Life AMC Ltd.

This article first appeared on July 6, 2020 on Money control

“Aditya Birla Sun Life Century SIP is a facility, in addition to the conventional SIP facility, offered under designated schemes which give the benefit of Life Insurance cover to the eligible investors. Life Insurance cover is subject to limits and other terms and conditions as specified for availing Century SIP, an optional, add-on, facility made available under designated schemes of Aditya Birla Sun Life Mutual Fund. This communication contains only few features of Century SIP. For further details and terms and conditions, investors are requested to refer to the Scheme Information Document of designated schemes or visit our website before availing Aditya Birla Sun Life Century SIP. Further, the Group Life Insurance cover will be governed by the terms, conditions & exclusions of the insurance policy with the relevant Insurance Company as determined by the Aditya Birla Sun Life AMC Limited (ABSLAMC). ABSLAMC reserves the right to modify/annul the said Group Insurance Cover on a prospective basis. Insurance is a subject matter of solicitation.

Mutual Fund investments are subject to market risks, read all scheme related documents carefully.

A Balasubramanian

Mr. A. Balasubramanian is the Managing Director & CEO of Aditya Birla Sun Life AMC Limited. A stalwart of the mutual fund industry, he brings with him over three decades of rich experience.

He has been associated with the organisation since 1994. Prior to assuming the role of CEO in 2009, Mr. Balasubramanian served as the Chief Investment Officer from 2006 to 2009. As Managing Director & CEO, Mr. Balasubramanian oversees over Rs. 3.60 lakh crore in Assets Under Management at Aditya Birla Sun Life AMC. Before joining ABSLAMC in the year 1994, he worked with GIC Mutual Fund, Can Bank Financial Services and Pandit & Co. between 1989 and 1994.

Mr. Balasubramanian was awarded CEO of the Year title by Asia Asset Management in 2018 and 2020. He has been awarded the Chairman’s Individual Award by the Aditya Birla Group for being an Outstanding Leader in 2015 and for being a Leader of Leaders in 2018.

Mr. Balasubramanian is closely associated with key industry bodies. He has been on the board of AMFI (Association of Mutual Funds in India) since 2009 and was the Vice Chairman of AMFI in 2015-2016. He has served as the Chairman of AMFI for two terms, from 2016-2018, and was reappointed for the period of 2021 – 2023. Mr. Balasubramanian is the Chairman of the AMFI Equity CIOs’ Committee. He is also an esteemed member of the Fund Management Advisory Committee of the International Financial Services Centres Authority (IFSCA). He has been the Governor on Board of Governors at the National Institute of Securities Markets (NISM), an institute affiliated with SEBI, from 2018 to 2024. He was also a member of the Advisory Committee of the SEBI Investor Protection and Education Fund (IPEF) for a period of five years 2019 – 2024. He has been appointed on 14th October 2024, as an Additional Director on the Board of Bombay Chamber of Commerce & Industry for the year 2024-25.

He has completed advanced management programs from the Indian Institute of Management, Bangalore and Harvard Business School. He also holds a bachelor’s degree in science (mathematics) and a master’s degree in business administration from the GlobalNxt University.

Mr. Balasubramanian is involved with philanthropic work through various charitable organisations. He is one of the active members at the Sathya Sai Sanjeevani Centre for Child Heart Care. He is also associated with the Sathya Sai University, Gulbarga that imparts knowledge on Human Excellence to students during their higher education. He also promotes Indian arts and village traditional culture.

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