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Aditya Birla Sun Life AMC Limited

Market Fluctuations are Temporary

Jan 30, 2020
4 mins
5 Rating
A_Subramaniam_DSC_1165 A Balasubramanian

To begin with, I would like to wish you and your families a very Happy New Year – 2020. May it be a prosperous and fulfilling one.

2019 as a year had its fair share of high and lows. There were changes in regulations, resolution of stressed assets and skewed market performance on account of many factors. Economies around the world have been facing slowdown. The government and the RBI continue to lend support to the economy and the year ahead is expected to be one of recovery for investors.

We, as a Fund House, have seen multiple market cycles over 25 years. Personally, the real measure of success for me is the trust we have been able to earn from all our investors, distribution partners, employees and shareholders over the years. This success is the outcome of a strong brand value, shareholders’ commitment to this business, robust risk management practices and astute investment management capability amongst many other things. Ultimately, staying committed to the business and delivering consistency of experience to our customers as well as our distribution partners has helped in building the organisation as one of the top AMCs in the industry. Having built scale both in our customer base and AUM, we believe the Mutual Fund industry will continue to grow to newer heights in the years to come. The Asset management industry will continue to evolve into a strong industry going forward. The industry will not just channelize resources into the capital market but will also take a leading role in the development of capital market by becoming the largest provider of capital to growing businesses, both in the form of debt and equity.

I urge the retail investors to remain focused on asset allocation between all products using goal-based investment approach and continue to keep investing in the form of SIPs and STPs to build wealth in the long term. Market fluctuations and near-term negative returns have always remained temporary. As time progresses, they do get adjusted in one’s portfolio returns and eventually results in a good investment experience with even one bull market. Historically, it has been observed that such a rally occurs once in three years. Riding the ups and downs by staying invested is the key to fulfilling your long-term financial goals. Therefore, in the year 2020, investors should continue to invest via SIPs. One should also not miss including fixed income schemes for portfolio diversification.

While it has also been a challenging year for distributors, one must continue to believe in the scale of business combined with personalised service to investors and look at it as a long-term business model. There is ample opportunity for everyone, irrespective of size as long as they are able to remain relevant to their customers, their families and friends as a family advisor or as their trusted financial caretaker.

Lastly, as we move into the year 2020, Government may take many initiatives in order to reap the benefit of major structural reforms that have been carried out in the last few years. Renewed focus on making GST a way of life for the entire country would help in balancing the Government finances. The non-performing assets of banks and its resolution mechanism under the IBC process is gaining momentum. This will not only help in realising capital but can also improve the delivery of credit to the needy borrowers in the coming years. A good monsoon should ideally result in bumper agricultural output and boost the rural incomes. On the back of this renewed efforts by the Government of India, we may see the long-awaited recovery in the small & mid-cap space in the equity market. Sustained liquidity and low interest rate environment may push investors towards Mutual Fund investments.

As a fund house, we have released our detailed Annual Equity and Debt Outlook – 2020, as a presentation, which is available on our website and in all our branches for circulation. Looking forward to our continued relationship and a great year ahead.

Mutual Fund investments are subject to market risks, read all scheme related documents carefully.

A Balasubramanian

Mr. A. Balasubramanian is the Managing Director & CEO of Aditya Birla Sun Life AMC Limited. A stalwart of the mutual fund industry, he brings with him over three decades of rich experience.

He has been associated with the organisation since 1994. Prior to assuming the role of CEO in 2009, Mr. Balasubramanian served as the Chief Investment Officer from 2006 to 2009. As Managing Director & CEO, Mr. Balasubramanian oversees over Rs. 3.60 lakh crore in Assets Under Management at Aditya Birla Sun Life AMC. Before joining ABSLAMC in the year 1994, he worked with GIC Mutual Fund, Can Bank Financial Services and Pandit & Co. between 1989 and 1994.

Mr. Balasubramanian was awarded CEO of the Year title by Asia Asset Management in 2018 and 2020. He has been awarded the Chairman’s Individual Award by the Aditya Birla Group for being an Outstanding Leader in 2015 and for being a Leader of Leaders in 2018.

Mr. Balasubramanian is closely associated with key industry bodies. He has been on the board of AMFI (Association of Mutual Funds in India) since 2009 and was the Vice Chairman of AMFI in 2015-2016. He has served as the Chairman of AMFI for two terms, from 2016-2018, and was reappointed for the period of 2021 – 2023. Mr. Balasubramanian is the Chairman of the AMFI Equity CIOs’ Committee. He is also an esteemed member of the Fund Management Advisory Committee of the International Financial Services Centres Authority (IFSCA). He has been the Governor on Board of Governors at the National Institute of Securities Markets (NISM), an institute affiliated with SEBI, from 2018 to 2024. He was also a member of the Advisory Committee of the SEBI Investor Protection and Education Fund (IPEF) for a period of five years 2019 – 2024. He has been appointed on 14th October 2024, as an Additional Director on the Board of Bombay Chamber of Commerce & Industry for the year 2024-25.

He has completed advanced management programs from the Indian Institute of Management, Bangalore and Harvard Business School. He also holds a bachelor’s degree in science (mathematics) and a master’s degree in business administration from the GlobalNxt University.

Mr. Balasubramanian is involved with philanthropic work through various charitable organisations. He is one of the active members at the Sathya Sai Sanjeevani Centre for Child Heart Care. He is also associated with the Sathya Sai University, Gulbarga that imparts knowledge on Human Excellence to students during their higher education. He also promotes Indian arts and village traditional culture.

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