• Buying the winners
As an equity investor, you look for high performers. Strong stocks that begin to rise and perform well can continue to do so, at least in the near term. Probably, due to the snowball effect – the further it rolls the bigger it becomes!

• The ‘go with the flow’ strategy!
Momentum based factor investing can help identify such stocks based on their recent price performance trends – generally over 6 months or 1 year time frame. Making it is essentially a dynamic investing strategy.

• Factor investing – best of both worlds: active and passive investing
Factor investing combines the best of both - looks to outperform traditional market cap weighted indices, while maintaining the low costs and transparency of passive investing.