• Factor investing – the new mantra for equity investing success
Equity investors are flocking to factor investing. The new age ‘smart investing’ strategy is gaining considerable popularity.

• Targeting the fundamentals that drive performance
Factor investing - an investing strategy recognises that there are certain ‘factors’ or attributes that drive performance of stocks; and builds a portfolio targeting these ‘factors’.

• Factor investing – best of both worlds: active and passive investing
Factor investing combines the best of both - seeks to outperform traditional market cap weighted indices, while maintaining the low costs and transparency of passive investing. Factor investing tracks indices that are modelled on specific, well researched and quantifiable stock characteristics.

• The ‘Quality’ factor – form is temporary, class is permanent!
Quality can be considered both a sustenance and success factor for stocks, especially in the long run. Factor investing basis ‘quality’ involves focusing on quality attributes of stocks to guide portfolio decisions. Quality metrics are financial attributes that gauge profitability and solvency of a company – namely RoE, EPS growth and financial leverage.