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Aditya Birla Sun Life AMC Limited

Aditya Birla Sun Life AMC Limited

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    About Author

    Amrita Panja

    Ms. Amrita Panja is Head – Knowledge Centre at Aditya Birla Sun Life AMC Limited. She brings with her over 15 years of rich experience in communications, content strategy and curating corporate thought leadership. In her current role, she leads the ABSLAMC Knowledge Centre initiative, which is the thought leadership arm of the company.

    In her earlier role with the ABSLAMC, Amrita was leading the Corporate Communications practice between December 2017 to February 2022. During this period, she conceptualised an award-winning content property named ‘WoMoneyKiBaat’ that put the spotlight on money conversations and investment among women. The campaign won a Bronze at the Maddies 2019 in the Gender Equity Category and the Grant Thornton Sabera Awards 2020 in Gender Equality category. She is winner of the PR & Corp Communications 40 under 40 title from Exchange4media and Young Achiever 2022 from the World Marketing Congress.

    She began her career as a broadcast journalist. She has worked with leading news channels such as Times Now, CNN IBN (now CNN News18) and CNBCTV18 and has been at the forefront of reportage on some significant news breaks and large format features.

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    PUBLICATIONS

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    5 Investing Lessons from Cricket

    When it comes to cricket, it isn’t just all play, there are important investing lessons to take from the game too.

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    Amrita Panja

    ...
    The modern-day definition of ‘money saved is money earned’

    Here are some best practices to navigate the financial landscape safely and effectively.

    Click for more

    Amrita Panja

    ...
    5 Investing Lessons from Cricket

    When it comes to cricket, it isn’t just all play, there are important investing lessons to take from the game too.

    Click for more

    Amrita Panja

    ...
    Bookmarked: Book Summary of The Most Important Thing by Howard Marks

    In this book, Marks shares his insights on investing and explores the fundamental principles that guide successful investment decision-making.

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    Amrita Panja

    ...
    Don’t Make the Same Investment Mistakes Isaac Newton Did!

    A National Physics Day special, know about the investment lesson from one of the greatest physicists in the world, Sir Issac Newton.

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    Amrita Panja

    ...
    In remembrance of the pioneer of Modern Portfolio Theory

    The world of finance lost Markowitz in June this year. ABSLAMC Knowledge Centre remembers the economist and his ground breaking work.

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    Amrita Panja

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    Bookmarked: Book Summary of Investing: The Last Liberal Art by Robert G. Hagstrom

    Curated summaries of the choicest investment books only on Bookmarked. Here's a summary of Investing: The Last Liberal Art by Robert G. Hagstrom

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    Amrita Panja

    ...
    Investment Lessons From Tulips? Yes, You Heard That Right!

    Little did this spring flower know that it will be the source of such important investing lessons. Read on.

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    Amrita Panja

    ...
    Bookmarked: Book Summary of The Psychology of Money by Morgan Housel

    Morgan Housel delves into the psychological aspects of money management, investment decisions, and how we think about and interact with money.

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    Amrita Panja